Meet the Google Display Network, the largest global network with vast reach. Google Display ads communicate across all devices and media platforms, featuring an effective combination of placement, contextual and audience targeting tools to help you find, reach and connect with your audience more efficiently than ever before.
How Remarketing works?
urlRemarketing can help you reach people who have previously visited your website. You can even show these previous visitors ads that are tailored to them based on which sections of your site they visited. Your ads could appear to them as they browse other sites that are part of the Google Display Network or as they search for terms related to your products on Google.
Remarketing in Google AdWords consists of static image, animated image, video and text ads that are placed on the Google Display network. What makes remarketing different from standard Display advertising is the targeting. Remarketing consists of using a special tracking code to place cookies in the computer of people visiting your website, and then serving ads to those with that cookie, specifically, on the Display network. The main point with remarketing is that you want to find those people who have shown enough interest in your products or services to visit your website. These people are more likely to perform whatever activity you’re considering a conversion than people who have not yet been to your website. There are a variety of strategies for how to best target these people, which website visitors to target, how to make the most of your remarketing ads, and how to optimize these remarketing campaigns. In this guide, we will delve into these topics and give best practices based on experience and Google recommendations.
There are four different kinds of AdWords Remarketing at the moment, so why not test them all and see which ones work for your account?: